Froot Loops qualifies for the label because it meets standards set by the Smart Choices Program for fiber and Vitamins A and C, and because it does not exceed limits on fat, sodium and sugar. It contains the maximum amount of sugar allowed under the program for cereals, 12 grams per serving, which in the case of Froot Loops is 41 percent of the product, measured by weight. That is more sugar than in many popular brands of cookies.
“Froot Loops is an excellent source of many essential vitamins and minerals and it is also a good source of fiber with only 12 grams of sugar,” said Celeste A. Clark, senior vice president of global nutrition for Kellogg’s, which makes Froot Loops. “You cannot judge the nutritional merits of a food product based on one ingredient.”
RT @Mark_Sisson Warning: Some of the cereal exec quotes may induce jaw dropping, retching and face/palming. http://su.pr/19cy7k
Food and sugar industry are the new cigarette manufacturers for sure ... evil and greedy to the detriment of our society's health. Hopefully public will see through this but ... its just awful considering the state of obesity rates and diabetes, heart disease etc. People could easily be lulled into complacent denial by this bogus labeling